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Diesel is an innovative design company, manufacturing jeans and casual clothing as well as accessories. The Headquarters are located in Molvena, in the north-eastern part of Italy, where the company manages several subsidiaries across Europe, Asia and Americas and employs about 3,000 people. Present in over 80 countries, it has 6,000 points of sale and over 100 company-owned stores, singularly unique, and enriched with vintage furniture and original decorations. Diesel's main product lines are: Diesel, DieselStyleLab, Diesel Kids and 55dsl.
Diesel's offer to the final consumer is expanded by its licensed products, which represent accurately the ethos, design and spirit of the company: Eyewear, Footwear, Fragrances and Cosmetics, Luggage and Small Leather Goods, Watches, Writing Tools and Jewelry. Diesel is worldwide known and highly reputed also for its famous advertising campaigns, awarded several times worldwide. Diesel is also recognized in communications circles for its progressive interactive media activities and its quirky web sites including www.diesel.com and www.diesel-u-music.com.